Prior to enlisting the help of Savvy Multimedia, ONE Financial had a website that was outdated, had limited functionality, and was under-utilized as a marketing channel. Starting from the ground up, we first looked at the target user group and information architecture. The new look is clean, innovative and easy to use. This new web design informed all subsequent marketing materials, from print to television. The product area was made simpler and more consistent. Educational material and market commentaries make the site a resource for investors and advisors alike.

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Planning the information architecture of the site was a critical step in the redesign. Starting from the needs of the core target market, we established the footings of what would be an extremely easy to use and resourceful site.

The design of the site had to incorporate the ONE Financial philosophy of innovation and leading-edge thinking. It could not simply be a reflection of the designs of other websites in the Financial Services industry – it had to be fresh, edgy and innovative.

The construction of the site was approached with an eye for search-engine accessibility and transparency. All content was summarized, categorized and labelled. All navigation – including the dynamic sidebar navigation system employed on the content pages – was constructed to be visible even to text-based browsers or PDAs.

As a result, the following measurements were recorded:

• Visits to the website spiked over 200% of the previous year's average
• Enrollment for the secure advisor area of the site increased by 400%
• Search-engine placement improved by over 600%

The results for ONE Financial were dramatic, and they can be dramatic for your organization as well. Contact Savvy Multimedia today.